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Facebook and Google still offer the best value for mobile advertisers (Singular report) – TechCrunch

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Facebook and Google still offer the best value for mobile advertisers (Singular report) – TechCrunch

Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular.

To pull together this year’s index, Singular says it sampled $1.5 billion in ad spending (from the $10 billion in spending that the company optimizes annually) and measured which networks are delivering the best return on investment. It also kept an eye out for ad fraud, apparently deleting a record 15 companies from the rankings because of “excessive” fraud.

So yes, Facebook followed by Google topped the list. As the report puts it, “Savvy marketers know they need more than just two media partners, but Google and Facebook are in virtually every mobile marketer’s game plan for good reason: they deliver.”

Singular ROI Index 2019 — iOS-AndroidAt the same time, Singular noted that Snap improved its rankings on virtually all the lists, and is now the No. 3 network for non-gaming ads on both iOS and Android. And Twitter did respectably as well, ranking second on iOS for retention.

Comparing the two big mobile platforms, it seems that Android is more volatile — one-third of the networks on the Android ROI list are appearing for the first time, and 80 percent of the remaining 10 networks changed position on the list. On iOS, on the other hand, 73 percent of the networks changed positions, but there were only two new ones on the list.

You can download the full index here.

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Amazon’s Echo Wall Clock is back on sale after connectivity fix

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The Echo Wall Clock was first announced by Amazon in September and started shipping just before the holidays in December. Just over a month after the clock was first made available to buy, Amazon decided to pull it because of problems with Bluetooth connectivity. That feature is essential to the device’s function, as it needs to connect to another Echo device in order to operate with voice controls. With the fix, users will once again be able to set alarms and timers via Alexa that will be displayed on the 60 LED lights around the edge of the clock’s face.

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Audi helps you avoid red lights by suggesting speeds

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Speed suggestions and TLI are available as part of an Audi Connect Prime feature on 2017 and newer models outside of the A3 and TT. You’re still limited to using them in certain areas, however. TLI is currently available in 13 urban regions, including Dallas, Denver, Gainesville, Houston, Kansas City, Las Vegas, Los Angeles, New York (White Plains), Orlando, Phoenix, Portland, the San Francisco Bay Area (Palo Alto and Walnut Creek) and Washington, DC.

The technology could become more useful in the future, though. Future TLI upgrades might use a car’s automatic stop/start system to restart the engine when a red light is turning green, and a navigation tie-in could plan routes that minimize stops. Think of this as another small step toward autonomous cars. You might still have to take the wheel, but computers are minimizing many of the little annoyances.

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SoftBank and Mubadala grow closer – TechCrunch

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SoftBank and Mubadala grow closer – TechCrunch

The Japanese conglomerate SoftBank and Mubadala, the Abu Dhabi state investment company, have a closely intertwined relationship, and it’s one that the two are further cementing. According to the Financial Times, SoftBank has just committed half the capital for a new $400 million fund from Mubadala that aims to back European startups.

Industry observers might remember that Mubadala committed $15 billion to SoftBank’s massive Vision Fund as it was first being put together in 2017. Soon after, Mubadala opened a San Francisco office, as well as structured a $400 million fund designed to invest in early-stage startups to which SoftBank committed some capital.

The pact was understandable, including because Mubadala’s early-stage fund could theoretically provide SoftBank with a better idea of what’s happening at companies that are earlier in their trajectories than SoftBank typically sees. The move was also meant to better enable Mubadala to oversee the money it committed to SoftBank.

The newer fund appears to be raising questions, however.  At least, the FT notes that the timing is “unusual” given that SoftBank is currently saddled with $154 billion in gross debt. The new fund also “raises the prospect that Mubadala’s influence with the Vision Fund will only grow by allowing it to shape SoftBank’s tech investments,” as suggest the FT’s sources.

Yet SoftBank may not have much choice but to work increasingly closely with Abu Dhabi. As the company’s CEO, Masayoshi Son, said earlier this month, the Vision Fund has spent about $50 billion of its approximately $99 billion in capital. Given the rate at which it has been investing (it just plugged nearly $1 billion into a company last week), its remaining funds might not last through 2020.

Meanwhile, it isn’t clear whether SoftBank enjoys the solid relationship that it once did with the Vision Fund’s biggest anchor investor, the kingdom of Saudi Arabia, which provided SoftBank with a $45 billion commitment for its current fund and that SoftBank was largely counting on to be its biggest backer in a second Vision Fund.

On October 3rd of last year, Bloomberg journalists talked with Saudi Arabia’s Crown Prince Mohammed bin Salman (or MBS), and he said he planned to invest a further $45 billion in SoftBank. Yet what few knew then was that five days earlier, journalist and Saudi regime critic Jamal Khashoggi had vanished after going into the Saudi consulate in Istanbul. As questions, and concern, began to spread over MBS’s involvement in the disappearance, many business executives canceled plans to visit Riyadh, where Saudi Arabia hosted an investment conference in the middle of October. Son was among them, even as he tried hedging his bets by visiting privately with MBS in Riyadh the night before the event began.

Whether that move angered MBS remains to be seen. It also isn’t clear whether the CIA’s eventual findings that MBS ordered Khashoggi’s murder, or the unflattering attention paid to Saudi Arabia because of that murder, is impacting where SoftBank is able to invest its capital.

Son, for his part, declined to say earlier this month whether he would consider taking more money from Saudi sources — which is perhaps telling in itself.

In the meantime, it’s barreling ahead with Mubadala, which will reportedly use its new fund to write checks to European startups of between $5 million and $30 million.

As with Mubadala’s San Francisco-based team, the idea appears to be to act as a funnel for SoftBank’s Vision Fund, steering it deals that Mubadala’s team sees as the most promising in its portfolio.

Mubadala’s European venture fund will be run out of a new office in London, which is expected to open this spring. The Vision Fund is currently also headquartered in London, with another office in San Francisco and soon, offices expected in Shanghai, Beijing and Hong Kong.

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